Maryland’s Market Expert

Maryland’s 6.2 million residents and 2.4 million households represent over $150B in annual homeowner spending, with thousands of new move-ins each month. City Publications of Maryland connects you to this fast-growing market with targeted direct mail and digital campaigns that rise above the competition.

The Maryland Market

$150B Homeowner
Spending Power

10,000 HOAs

7,500 Home Sales Each Month

500 Gated Communities

200,000 Competing Business Owners

Maryland’s Market is one of the fastest-growing regions in the country, with 6.2 million residents, nearly 2.4 million households, and over 7,500 new home sales each month. Spanning Maryland and surrounding metro areas, the area combines strong household incomes, $150B in homeowner spending power, and more than 200,000 competing local businesses. City Publications of Maryland helps businesses cut through the noise with proven direct mail and digital marketing strategies designed for this dynamic market.

City Publications’ Premium audience saw outstanding financial growth this year! Our targeted homeowners’ incomes expanded by 24%—a rate far above local inflation—while credit scores soared to 780. Home values also jumped 10% year-over-year, dramatically outpacing the broader market, and leaving ordinary homeowners behind in spending power.

Average Homeowner

Age 50 yrs
Income $90k
Credit 709
Home Value $450k
Home Age 24 yrs

City Publications Homeowner [*average]

Age 50 yrs
Income $225k
Credit 775
Home Value $860,000
Home Age 29 yrs

What This Data Means for You

Numbers only matter if they drive action. With City Publications Maryland local audience data, you’ll be able to: