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We are premier lead generator dedicated to bring our customers the ideal client through targeted multi media advertising campaigns. City Publications consumer profiling method is based on over 30 powerful characteristics; with this method we ensure that our advertisers reach the “real active spender” that is known to use direct mail at least few times a week.
Our prospective buyers react to our advertising businesses of upscale products and services. We mail to single-family households with high home values, ensuring owner occupancy is present. For every mailer we include new movers list, as well as any other specific list that is important in that market.
City Publications data mining starts with top level home values, then we filter our list through a proprietary consumer profiling process to ensure advertisers are reaching the highest value, owner-occupied homes in the market. We also include new movers and new construction homes of upscale residents to ensure that our advertisers are the first businesses to reach these consumers.
Our consumer profiling formula that is based on markets we target shown very powerful data
- Spend 3.2 times more than the average household; they account for one half to two-thirds of consumer spending in many categories*
- Hold 60 % of total earned income, and 70% of consumer wealth
- Are highly-educated earners with household incomes of $100K+; doctors, executives, professionals and business owners
- Are primarily 30-64 years of age (Baby Boomers and Gen Xers)
*Bureau of Labor Statistics Consumer Expenditure Survey data
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