Raleigh’s Market Expert

The RDU’s 2.4 million residents and 650,000 households represent over $50B in annual homeowner spending, with thousands of new move-ins each month. City Publications of Raleigh connects you to this fast-growing market with targeted direct mail and digital campaigns that rise above the competition.

The Raleigh Market

$50B Homeowner
Spending Power

2,000 HOAs

1,800 Home Sales Each Month

50 Gated Communities

25,000 Competing Business Owners

Raleigh’s Market is one of the fastest-growing regions in the country, with 2.4 million residents, nearly 650,000 households, and over 1,800 new home sales each month. Spanning Raleigh, Durham, Chapel Hill, Cary, and 15+ surrounding towns, the area combines strong household incomes, $50B in homeowner spending power, and more than 25,000 competing local businesses. City Publications of Raleigh helps businesses cut through the noise with proven direct mail and digital marketing strategies designed for this dynamic market.

City Publications’ Premium audience saw outstanding financial growth this year! Our targeted homeowners’ incomes expanded by 25%—a rate far above local inflation—while credit scores soared to 775. Home values also jumped 12% year-over-year, dramatically outpacing the broader market, and leaving ordinary homeowners behind in spending power.

Average Homeowner

Age 50 yrs
Income $90k
Credit 709
Home Value $450k
Home Age 24 yrs

City Publications Homeowner [*average]

Age 50 yrs
Income $225k
Credit 775
Home Value $1 Million
Home Age 29 yrs

What This Data Means for You

Numbers only matter if they drive action. With City Publications RDU local audience data, you’ll be able to: